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Maxim Checks Guests Into Luxury Hotel  The men’s mag looked to 1960’s St. Tropez to inspire its Super Bowl bash. The responsibility of planning one of the biggest parties of Super Bowl weekend is not lost on Karen Feller, Maxim’s associate director of creative services. “You tell people you work at Maxim and the first thing they say is, ‘Oh, my God, you have the Super Bowl party,’” she said. “Each year we try to outdo what we’ve done before.” This year, Feller and Tracy Kessler, executive producer at TK New York, came up with the concept of a luxury hotel on the French Riviera with an elite, high-energy, and exclusive mood. On Friday night, Maxim remade the Sagamore as “Hotel de Maxim,” a celebration of 1960’s-era St. Tropez glamour. Maxim Goes Glam Rock for Bowl Party  The saucy men's lifestyle magazine took over the home of Detroit's Symphony Orchestra for its rock opera-inspired pregame Super Bowl celebration. The night before the Pittsburgh Steelers defeated the Seattle Seahawks for the Super Bowl XL championship, 2,000 V.I.P.s rocked out in the Max M. Fisher Music Center (home of the Detroit Symphony Orchestra) for Maxim's sixth annual Super Bowl event, this year entitled "Maxim Rock City." The pregame celebration hosted by the men's magazine with an assortment of sponsors featured entertainment, installations, and activities inspired by Detroit's music history, the glam rock era, Starlight Express, and Ken Russell's rock opera Tommy. Maxim's associate publisher for creative services and marketing, Amy Newman Kaplan, and editorial director, Andy Clerkson, worked with Fontaine Swope of Houston-based ELI Marketing and Tracy Kessler of TK New York to plan and produce the massive bash. |