tknewyork

The responsibility of planning one of the biggest parties of Super Bowl weekend is not lost on Karen Feller, Maxim’s associate director of creative services. “You tell people you work at Maxim and the first thing they say is, ‘Oh, my God, you have the Super Bowl party,’” she said. “Each year we try to outdo what we’ve done before.”

This year, Feller and Tracy Kessler, executive producer at TK New York, came up with the concept of a luxury hotel on the French Riviera with an elite, high-energy, and exclusive mood. On Friday night, Maxim remade the Sagamore as “Hotel de Maxim,” a celebration of 1960’s-era St. Tropez glamour.