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BizBash.com OK Magazine 2-20-06 US Weekly 2-13-06 OK Magazine 2-13-06 USA Today 02-8-06 Detroit Free Press 2-6-06 Transcript.com 2-6-06 Detroit Free Press 2-6-06 Detroit Free Press 2-6-06 Seatle Pl 2-05-06 Detroit News 2-5-06 Palm Beach Post 2-4-06 Detroit Free Press 2-4-06 Oakland Press 2-3-06 Flint Journal 2-02-06 NY Post 2-3-06 Mercury News 2-3-06 Detroit Free Press 2-6-06 Deadspin.com 2-2-06 Los Angeles Times 2-1-06 BizBash.com 2-1-06 NY Post 1-26-06 Detroit Free Press 1-24-066 Media Buyer Planner 1-23-06 Brand Week 1-23-06 Detroit Free Press 1-18-06 
The saucy men's lifestyle magazine took over the home of Detroit's Symphony Orchestra for its rock opera-inspired pregame Super Bowl celebration.
The night before the Pittsburgh Steelers defeated the Seattle Seahawks for the Super Bowl XL championship, 2,000 V.I.P.s rocked out in the Max M. Fisher Music Center (home of the Detroit Symphony Orchestra) for Maxim's sixth annual Super Bowl event, this year entitled "Maxim Rock City." The pregame celebration hosted by the men's magazine with an assortment of sponsors featured entertainment, installations, and activities inspired by Detroit's music history, the glam rock era, Starlight Express, and Ken Russell's rock opera Tommy. Maxim's associate publisher for creative services and marketing, Amy Newman Kaplan, and editorial director, Andy Clerkson, worked with Fontaine Swope of Houston-based ELI Marketing and Tracy Kessler of TK New York to plan and produce the massive bash. Read Full Article on BizBash
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