tknewyork

December 2007
San Diego, San Francisco, Los Angeles and Silicon Valley, California

Due to the success of the Wired Store in New York City, Wired Magazine launched the inaugural Wired Annex Store taking place for one month throughout California. The event featured a kiosk that showcased various top of the line electronics on the market for the holidays.  Custom kiosks were created to display products at in two W Hotels simultaneously for a brief run and then re-located to two additional W Hotels for another run.  Kick-off cocktail parties in each hotel where planned for selected consumers and hotel guests to preview the mobile store. TK New York worked directly with Wired Magazine and the W Hotel managing the on-site production and execution of the both the kiosk installation and the party. In addition, Tracy Kessler and TK New York was the face of Wired Magazine in demonstrating the products on-site, engaging the consumers, interfacing with the press and creating a unique shopping experience.  From load-in to load-out, from kiosk installation and hotel staff training, TK New York oversaw the many different facets to create an integrated event.