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| ESPN: The Body Launch Party |
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October 2009 marked the 1st annual publication of ESPN the Magazine’s issue: THE BODY. Transforming the London Hotel Hollywood pool deck into a sexy tribute to this new edition, ESPN was joined by celebrity athletes the likes of Chuck Lidell, Danny Musico, Natalie Coughlin and Ryan Rowland-Smith as well as celebrities such as Jenn Brown, Chris Evans, Alyssa Milano and Ty Burrell. Partnering with ELI Marketing, Tracy Kessler and the TK New York team assisted the ESPN Magazine marketing team with sponsorship execution for the launch of THE BODY. Sponsors included MetRx, New Amsterdam Gin, SmartWater, CibaVision and Under Armour. In addition to creatively developing and executing sponsor integration throughout the event, TK New York managed the printing process of all print elements. |