tknewyork

Tracy Kessler and the TK New York team collaborated with Wired Magazine to develop and execute creative ideas that integrated over 48 different advertisers and their products into a month long hands-on “experience store” in Manhattan’s SoHo.  Together, with Wired Magazine’s marketing department, we managed teams responsible for pre-production design, development, and execution.  TK New York upheld product image and client reputation by closely designing creative content for in-store activities.  Additionally, we assisted in the coordination of the store’s weekly parties and events spot-lighting various high level advertisers such as Sony, Nokia, Motorola, Volkswagen, PlayStation, Nikon, and Adidas among others.