Working with Stuff Magazine, Tracy Kessler and the TK New York team produced a seven month, four-city tour for sponsor Jack Daniels surrounding the NASCAR race circuit.  With spectacular events held at prestigious venues in California, Richmond, Miami, and Las Vegas, each location received individual care and meticulous attention to detail to ensure the continuity of the overall tour theme.  TK New York’s responsibilities extended beyond technical production and covered a realm of responsibilities including PR, promotion and marketing, art direction, coordination of celebrity and VIP guests all while acting as the main point of contact for each of the Brown Forman regional representatives as well as the corporate executive officers.  Guests were treated to Stuff Magazine model photo shoots and NASCAR test drive simulations with each city providing a different Jack Daniels and Stuff Magazine experience.   Events were often hosted by celebrity talent and drivers thereby drawing an array of other exciting celebrity guests such as Bonnie Somerville, Michele Merkin, Clint Bowyer, Marcus Shenkenberg, Jennifer Capriati, Leeann Tweedan and DJ Samantha Ronson among others.